When I’m not baking, blogging, making milk or toddler wrangling, my day job is in marketing. One sentence that always makes a marketer sigh is ‘how can we make this go viral?’ If it were an exact science, everyone would be doing it and often the most unlikely content swoops across the internet for reasons hard to fathom. At other times, it’s a little more obvious, as in the case of these salted butter chocolate chunk shortbread cookies aka ‘the cookies that broke the internet’. Continue reading →