A thin milk chocolate shell encloses soft, pale fior di latte ice cream

Cadbury’s Creme Eggs. How do you eat yours?

If you’re me, the answer is not very often. Despite their popularity (300 million of the things are sold every year in the UK), and strong association with all things seasonal (Creme Egg ads are to Easter what Coca Cola ads are to Christmas, sad but true), I’m just not that keen on them. Give me a caramel-filled alternative or handful of Smartie-like Mini Eggs any day over the sickly fondant slop that fills the nation’s favourite Easter egg.

That’s not to say I don’t like the idea of them. There’s something about peeling back the foil, biting off the top and licking out that gloopy goo which brings out the child in all of us. This childish joy has been so perfectly captured in the Creme Egg ad campaigns that every year I’ll be tempted to try one, opening it in eager anticipation only to be defeated after a couple of bites by the onset of sugar on top of more sugar. Continue reading →