I started this blog in a very different place. It was before I had a husband, babies, a book, multiple things competing for my attention let alone those competing for the attention of the people who read my posts. Instagram had only just been invented and the majority of my internet consumption was through the laptop on which I’m writing this rather than a mobile device. Eight years ago I read my favourite blogs religiously, and whether it’s increasing competition for my time and attention or simply me obediently following the market trend, I find myself scrolling those tiny tiles on Instagram instead, reading recipes posted in comments or stories and getting insights into my favourite foodies through fleeting images rather than words. It’s all about instant gratification and although the majority of Insta-recipes are unlikely to be carefully measured, triple tested, even spell-checked (a tedious pet peeve, but seriously, some big trusted names I’m looking at you) they are immediate and appealing and exactly what we – me included – all seem to want in 2019. Continue reading →