If I ask you to describe your most memorable ice cream experience, what immediately springs to mind?
To start off, you might want to put it in context – a European holiday, the lazy heat of a summer’s afternoon, a long queue snaking down the street as you wait patiently for the ice cream van or a stolen after-school treat, still solid from the freezer and stuck to its flimsy paper packaging.
Flavour is likely to come next on the agenda. You might be a plain vanilla kind of person, a die-hard chocoholic, or someone with a preference for all things fruity. The ice cream in question might be smooth and simple, or packed with bits – chocolate, nuts, flakes of this, flecks of that and swirls of sticky sauce. Continue reading